La Maison du Potager is a countryside guest house experience rooted in serenity, gastronomy, and nature. Set in the hills and Douglas forests of the Brionnais region, the brand brings together peaceful accommodation, seasonal cuisine, and a deep connection to the land. Created by Christophe and Jenny Rocourt, it offers a warm and authentic retreat where hospitality, local terroir, and simple living shape every part of the experience

The visual identity and digital experience were shaped to reflect the calm, warmth, and authenticity of the place itself. The design direction draws from the house’s natural surroundings, its panoramic landscapes, and its farm-to-table philosophy, creating a brand presence that feels inviting, grounded, and sensory. Content was structured to highlight the property’s core experiences — the guest rooms, the permaculture garden, the chef-led cuisine, and the wellness offering — so that visitors immediately understand both the atmosphere and the value of the stay