The context

At Contentsquare, I led the vision and foundations of the Chart Design System, a scalable framework created to unify data visualization experiences across multiple analytics products and teams. As the platform evolved, charts had become fragmented across tools, with inconsistent behaviors, interaction patterns, accessibility standards, and visual languages, making the experience difficult to scale for both users and internal teams.

As Lead Product Designer, I worked closely with product managers, data analysts, and engineers to define a shared chart architecture that balanced flexibility for advanced analytical exploration with simplicity for everyday insights consumption. The system included reusable chart components, interaction principles, annotation patterns, dashboard foundations, accessibility guidelines, and responsive behaviors across desktop and mobile experiences.

Beyond visual consistency, the challenge was designing a system that helped users better understand complex data while reducing cognitive load and implementation costs across teams. I also explored how AI-assisted analytics and guided experiences could integrate into the visualization ecosystem to support onboarding, insight discovery, and decision-making workflows.

The project became a foundational layer for future platform scalability, improving collaboration between design and engineering while accelerating experimentation and delivery across the organization.

Role: Lead Product Designer

Contribution: Product strategy, Data visualization systems, Design systems, UX architecture, Interaction design, Cross-functional leadership, AI-assisted analytics exploration

The challenge

The platform didn’t have a shared visualization language. Each product used different chart libraries, patterns, and interactions, which made the experience inconsistent for users and difficult to scale for teams.

The challenge was to create one unified system that could make data exploration more consistent, reduce duplicated design and engineering work, and help users understand and interact with charts in a simpler, more confident way.